Why your Ads fail?
Most advertisers do not even know, what is wrong with their ads or measurement.
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While technical restrictions aim to enhance online safety, numerous solutions exist to work around them.
Cookies validity
3rd-party cookies are ending, and 1st-party limits are tighter than ever. Standard client-side scripts create JavaScript cookies that browsers (Safari, Brave, iOS) cap at 24 hours to 7 days.
Our Server-Side Tracking issues true first-party HTTP cookies with up to 365-day validity—delivering cleaner data and longer attribution windows for your algorithms.
GeoTargeting & GeoLocation
Are your geo-targeted ads burning budget on the wrong locations?
Standard client-side tracking and GA4 often rely on approximated IP data that can be off by 200+ kilometers.
Our Server-Side Tracking captures precise server-level geolocation data before IP anonymization. Ensure your ads reach actual users in your targeted locations—zero wasted ad spend.
Web speed and LCP
Our Server-Side Tracking dramatically reduces the script load on the user's browser.
Instead of forcing the client device to run heavy tracking scripts and multiple API calls, our server executes them silently in the background.
The result? Faster page load speeds, lower bounce rates, better user experience—and higher Google Core Web Vitals scores for better organic rankings.
CPA - Cost per Acquisition
Server-Side Tracking can reduce your PPC costs by 20–40%.
By bypassing client-side blockers, it captures up to 30% more conversions and feeds rich first-party data directly back into ad algorithms. Crucially, it matches conversions to real user IDs even after the standard 7-day Safari/iOS attribution window expires.
More high-quality data = smarter ad algorithms = broader high-intent targeting = lower CPA.
...and over 200 other reasons.
Stop letting broken tracking drain your ad budget. Talk to our data engineers today to audit your setup and unlock full server-side performance.
